Display device



L.. E. SHAW DISPLAY DEVICE Nov. 15, 1932.

Filed .June 2. 1931 2 Sheets-Sheet 1 Nov. 15, 1932. L. E. sHAw DISPLAY DEVICE Filed June 2, 1931 2 sheetssheet 2 INVENTOR ou/'J E, fan/ BY m, 15M, Mmvfwww ATTORNEYS Patented Nov. l5, 1932v UNITED STATES PAT ENT OFFICE Louis E. SHAW, or E Asfi1 ORANGE, NEW JERSEY, Assreivon To ADAn-Tcri-Ar'r, InconronArEn, or NEW Yon-K, N. Y., A ccnroaA'rron or` DELAWARE DrsPLAY DEVICE Application filed June 2,

Vcarton is opened forv display arow of tive packages of cigarettes is-visible. For display purposes a dummy consistingof a fiat sheet having the representation of the front of five packages of cigarettes lhas heretofore been employed. Severalv brands of cigarettes packed in4 this manner are now provided with an outer covering of cellophane or otherV transparent wrapping and the usev of a dummy in the form ofV a flat sheet is no longer satisfactory for displaying cigarettes packed in this manner.

In the present invention I provide a1display device which may be placedin ciga` rette cartons and which will create the illusion of a full carton of cigarettes. The device is preferably formed of a single sheet of cardboard or paper-and folded to produce the appearance of five individual packy ages of cigarettes-in the top row of the carton. The exposed portions of the representations of the individual packages maybe covered with cellophane orV other transparent material. The surface ofthe package displayed is one of the two surfaces of greatest dimension on which the name of the Vcigarette appears and will be referred to in this specification as the frontv of the package. Y In forming the display device, the cardboard or other material is first scored to form the representation of five package fronts spaced from eachother. The width of the sheet is preferably sutlicient to allow Vflanges at the ends of the individual representations equal tothe depth of the carton Likewise similar Hanges are provided at each end of the display device and these anges are adapted to resten the bottom of the box to support the surface ofthe display device in the plane normallyfoccupied by the top row of cigarette `packages in the carton. VLikewise suit- 1931. serial No. 541,600.

able flanges are provided between the indi-y vidual'representations of the scored packages and the flanges surrounding each individual" representation are ,lithographed or otherwise provided with surfaces similar to the sides and ends of thecigarette package.` The` cellophane coveringis placed `over'the'displa'y -and over'the representations ofthesides and ends of the package-so that if any portion of the display device isslightly spaced from'the adjacent wall of the carton or the adjacent portion of the display device and is visible the vrepresentation. of van individual package is carried out and the exposed poi-tion produces the appearance of an end or side of the i package as the case maybe. l l

. In thel accompanying drawings I have illnstrated oneform of the invention. In this showing, i V

Fig. l is aplan'viewof thecardboard Or paper sheet containing the representations of the five individual packages; Y Y Fig. 2 is a similar view of a sheet of cellophane lor other transparentmaterial cut to fit the cardboardsheets shown'in Fig. l;

Fig.'Y Sis a sectional view. on line S of ig. l showing the cellophane sheetin position: f g. Y p Fig. 4 is a perspective view of .thedisplay device before-being placed in the carton;

Fig. 5 isa perspective view of` the'display deviceininverted position; and Y f Fig. 6 isa perspective'viewof a carton of the usual construction showing the display Vdevice in position.

Y Referring to Fig. 1 of thedrawings, a sheet of cardboard or other suit-ablev material in flat form is employed in forming the display device and this sheet is scored along linesV to produce a number of representations 2 `0f the front of a package.'` As stated above, cigarette packages are generally/'packed 1n cartons of ten with'fivefpackages Vin each rowand'I-V have'accordingly illustrated a displaydevicel in which five individual packagesare represented.V It will be apparent.- however, thatA the invention is in no'way limited to this fea.-

ture and that the number of representations may be increased or decreased depending upon the product displayed and the custom or usage in displaying products of that particular character. Parallel scored lines 3 and 4 are `formed across the sheet to permit the material at each side of the individual representations 2 to be folded downwardly. Likewise, parallel scored lines 5 and 6 extend the entire length of the sheet at the points represented by the top and bot-tom of the individual representations to permit the portion of the sheet between these lines and the edges to be folded downwardly. Between the scored line 4 at one edge of each representation and the scored line 3 of the adjacent representation the sheet is scored transversely asindicated at 7 to permitfolding of the sheet in the opposite direction. Diamond shaped sections 8 are cut from the sheet between the scored lines 3 and 4 of adjacent represent-ations and at the top and bottom of each individual representation. The illustration of the individual cigarette packages may be vapplied to the sheet by lithographing or inY any other suitable manner. Separate forms representingthe front, sides and ends of a cigarette package lmay be placed over the individual representations-2 or a single sheet embodying these portions of five cigarette packages may be secured* to the surface of the sheet. The name of the cigarette displayed may be indicated on the front of the package at 9 and any symbol or pictorial representa-- tion appearing thereon may be indicated on the display device in the same manner as at 10. It is the usual practice to place revenue stamps on the tops of such packages andthe revenue stamps may be simulatedor placed on the display device as indicated at 11. The lithographing or other representation of the cigarette packages is indicat-ed in Fig. 1 by the parallel lines 12 and 13 and 14 and 15.

.As shown, it extends beyond the representations of the fronts 2 of the packages both at the sides and ends of the sheet. The portions 1,6 adjacent ythe lower ends of the individual representatons 2 represent th-e bottoms of the cigarette packages and the portions 16 opposite them represent the tops of the cigarette packages. As cigarettes of this character are usually packed with the paperrcovering open at the top to expose the tin foil or inner wra pin g, the portion 16 may be lithographed or otherwise finished Vto simulateV tin foil. At the two ends the sides 17 and 18 of the end packages of cigarettes are simulated by lithographing or in any other suitable manner and between the scored linesl 3 andV 7 and the scored lines 4 Vand 7 similar representations 17 and 18 of the sides of the cigarette packages are formed. Thesheet 1 is also scored at each corner as indicated b y the lines 19, these scored lines extending at approximately a 459 angle to the edges to the point where they intersect the lines 5 or 6 and 3 or 4.

Referring to Fig. 2 of the drawings, I provide a sheet of cellophane 2O or other suitable transparent wrapping material and this sheet is provided with a plurality of diamond shaped cut-out portions 21 similar in size and shape to the cut-outs 8 of the sheet 1l and adapted to register therewith when the cellophane sheet is placed on the sheet 1. The sheet 1 is suitably cut and scored as described above before the cellophane sheet is put .in position. The cellophane sheet is then placed over the sheet 1 with the cut-outs 8 and 21 in registration and secured thereto in any suitable manner as by means of an adhesive. The assembled display device is then ready-to be folded and placed in a carton. Itis folded along the lines 5 and 6 forming a series of flanges 22 and .23 at the top and bottom of the individual cigarette package representations. Likewise, the material between each pair of representations 2 is folded in one direction along` the line 7` and then in the opposite direction along'the lines 3 and 4 to form a fold or crease 24 between each pair of individual representations. The portionsof the flanges 22 or 23 between the'lines 3 and 4 are folded with the sides 17 and 18 of the individual packages forming folds or loops 25 as shown in Fig. 5 of the drawings. Thecut-outs 8 are provided to permit folding of the folds or loops 24 and 25 at right angles to each other and bring them together as shown in Fig.. 5 of the drawings. End flanges26 are formed by folding the ends of the sheet 1 on the lines 3 and 4 at each'end and these flanges are of thesame depth as the top and bottom flanges 22 and 23. As these {ianges extend at right angles to the adjacent top and bottom flanges 26, the material in each corner is folded along the lines 19 to provide folds or loops 27 shown in Fig. 5 of the drawings.

The folded display device shown in Figs.`

4 and 5 of the drawings is then inserted in a carton 28, as shown in Fig. 6. The carton may be of any suitable form and may be provided with ,a cover portion which is adapted to be folded on itself as indicated at 29 to display a portion 30 of the top of the cover on which the name of the cigarette or other suitable advertising matter may be displayed as indicat ed at 31. As stated, the depth of the flanges 22, 23 and 26 is such that the display device occupies ,the position normally occupied by the upper Vsurface of the top row of cigarettes in the carton.`

The provision of the folds 24, 25 and 27 produces a device of substantial strength and rigidity that may be submitted to relatively rough handling without tearing, breaking or collapsing. Furthermore the provision of these fianges and folds permits not only the front surface of each package of cigarettes to be simulated as indicated at 2 but alsopermits the sides and the top and-bottom ofthe pack- Y age of cigarettes to be simulated so that if anyl portion of the display device is slightly spaced from an adjacent portion or from the adjacent wall of the carton the exposed por tion will still give the appearance ofan actual package ofcigarettesl and carry out the illusion. Furthermore,l the edges and corners of the individual representations can be slightlyrounded and with the sheet 2O of cellophane or othertransparent material extending over these edges kthe appearance of a full carton of cigarettesis strengthened and thev device'may thus be used for advertising purposes .in place of full cartonslofcigarettes. A

ThroughoutV the specification-'I havere ferred to the display of cigarette packages in Va carton, but it 'will be readily understood that the invention can be applied just as well to the display of other merchandise packedin` Y tions to'form the side edges of the front surfaces of a pluralityof packages, and folding the sheet along parallel lines at right angles to saidlirst mentioned lines to form the top and bottom edges of the front surfaces of the packages. Y 'l a 2. The method of forming a display device to simulatea plurality o fpackages arranged in ar row Which comprises folding a sheet of material of greaterfarea'than the'vcombined area Vof the surfaces of the packages to be simulated along parallel spaced lines to form side edges of the front surfaces ofthe packages, theedges Vof adjacent packages being spaced from each other, foldingsaid sheet alongparallel linesfatV right angles to -said first mentioned lines to form the top and bottom' edges ofthe surfacesof the packages, and arranging the excess folded material he neath the surface.- Y,

3.V The method offorming a display device.

to simulate a plurality of packages arranged in a row which comprises scoringa'sheet of material along parallel 'spaced lines between the individual package representations rto formthe side edges ofithe front surfaces of a plurality of packages, scoringV thevsheeton parallel lines at right angles to said first mentioned'lines to form the top and bottom edges of the front surfaces of thefpackages, applyn ing a sheet of transparent material over said first Ymentioned sheet, and folding said sheets on said scored lines. j Y Y 4.. The method of forming a displaydevice to simulate a plurality .of packages arranged lrial beneath the surface thereof.V g

ina row which comprises 'scoringfa-:sheet of material Vof greaterfarea than the combined area rvof' the`V surfaces of. the-packages to be f simulated `along spaced parallel lines '.tofform the side edges of the front-'ff surfaces of the packages, the adjacent packages being spaced fromfeach other, scoringsaidfsleet along parallel lines at right angles to-s`aid-`first men-V tionedlines to form the top and hott-om edgesy of the surfaces of the.,packagesplacing a sheet ofrtransparent material over said first mentioned sheet and foldingl the sheetsalong said scored lines to dispose thel excess mate- 5.: The'method offormingfa display device to simulate a plurality Yofjpacl'rages arranged inl a row which comprises forming a sheet to simulate thefront surfaces, sides,4v tops andbottoms of a plurality yof packages, and vfold- A ingV the sheet to disposethefront surfacesvof the packages; adjacent eachother with all sides,lto`ps and bottomsV arranged .atfright angles thereto and extend-ing downwardly. G. The method of fermingagdlsplay device to simulateV a pluralityof packages arranged in a, rovvwhichl compriseslforminga sheet to simulate the frontsurfaces, sides,;t ops and A bottoms of a plurality of packageafapplying a sheet' of transparent material over said first v.mentioned sheet, and folding said rsheets to dispose said front surfaces adjacent" each' i other with all sides tops and hottoms'ar'- ranged at .right angles thereto and'extending downwardly.y .t Y 7. The. method offorming a display device to simulate a pluralityofl packages ar-A ranged in a rowwhich comprisesscoringav sheet of material along parallel spaced lines .to form the--sideedgesV ofthe'front surfaces A of a plurality of'packages, the edges ofvadf. Vjacentpackages-being spaced `from each l "other, scoring between adjacent sidevedges of adjacent packages to permit folding'in ofthe' material ,between adjacentpackages j Y* :110

and below the outer'surfacesthereof,lscoring the sheet at right angles to said AVfirstqmentionedlines to formV the top and bottom edges of the packages`,`.forming cutouts the"V g materialfb'etween eachf pair; of representav tions adjacent the Vcornersgth'ereof andV folds ing the sheet nrsaidscored lines'- .,8; The method Vof forming 'av vice te simulate -a plurality of packages arranged in a row-,which comprises scoring a sheet of material along parallel spaced lines to form the sideedleslof the front surfaces of a .plurality ofpackages, the edges 'of adjacent Vpackages being spaced, from eachV other'. scoringu between adjacent side edges of adjac'entpackages toL permit folding yin ofthe materialbetween adjacent packages and below the outer surfacesthereof, scoring the sheet at right, angles'tofsai-d first men-l tioned line'sto form the-top and bottom edges ofthe packages, formingcut-,outs'inthe madisplay' de" Vterial. between :each pair ,of representations adjacent the corners thereof, arranging ya sheet of transparent materlal'over said first mentioned sheet, and folding saidsheet along said scored'lines.

9. A display device comprising. a sheet of material having portions thereof Vformed to simulate the front surface of individual packages, the portions of said sheet between said package representationsk and adjacent the top and bottom of said individual representationsbeing folded in between the individual representations and beneath thesurfaces thereof. Y

"10. A display device comprising a sheet of material having portionsthereof formedV to simulate the front-*surface of individual packages, the portions of said sheet between said packageV representations AVand adjacent the top andlbottoinv ofsaid individual repre- 'sentationsbeing foldedin between the individual representations and beneath the surfaces thereofand a sheet of transparent material arranged over said `first mentioned sheet'. V

11. A display device comprising a sheet of material having portions thereof formed to simulate the front surfaces of -individual packages, said individual representations being spaced from th-esidesandxends of the sheet, the material between sai-d individual representations and the sides and ends of 'the sheet being folded inV between the indi-v representations and extending-downwardly to form a 'support and a sheet of transparentY materialv arranged over Vsaid first mentioned sheet.` y f 'f .13'. `A disnlay device comprising a sheet of material havinga portion thereof formed to simulate the front surfacessides, 'tops and bottoms of a plurality of individual packages,

vsaid sheet being folded to dispose the representations of the front surfaces adjacent each other with all sides and tops and bottoms arranged at right anglesthereto.

14. A display device comprising a sheet of material having a portion'thereof formedV to simulate the front surfaces,sid es, tops and .bottoms of a plurality of individual packages, said sheet being foldedv to dispose the representations of the front lsurfaces adjacent each other with all sides and tops and bottoms arranged' at right anglesthereto and a sheet of transparent material arranged kover said first mentioned sheet.V 2

115. The combination vwith 'a carton,` of a display device comprising-a sheet of material formed to simulateV a plurality of-packages normallypacked -in the carton, the. material between individual representations of packages andV at the sides and ends of the sheet being folded downwardly., the side andend portions'of the4 sheet engaging the `bottom of the carton to support the upper surface thereof in the position Vnormally occupied by the upper surfaces .of packages in said carton. -v Y 16. The combination with a carton, of a displaydevice comprising a sheet of material formed to-simulate a plurality Vof packages normally packed inthe carton, thematerial between individual representations ofpackages and at'the sidesan'd ends of the sheet bengfolded downwardly, the side and end portions of -the -sheet Vengaging the bottom of the carton to support the upper surface thereof in the posit-ion normally occupied by the upper surfaces of packagesin said'carton and a sheet of transparent material'arranged n over 'said first mentionedvsheet,

17. The combination with acarton, of av display device comprising a sheet formed to simulate the front surfaces, sides, tops :and bottoms of packages normally packed in said carton, said sheet being Vfolded* to .arrange the front surfaces of adjacent package rep,- resentations adjacentV eachother and the sides, topsand bottoms at right angles thereto and extending downwardly, the portion of Y said sheet forming the tops and bottoms of the package representations and the portions of said sheet formingthe sides of the end packages being .extended downwardly to engage the bottom-of the carton and support said front surfaces of said'packages inthe .position normally'occupied by the surfaces of packages in said carton. f 1 v 18.Y rEhe combination :with a carton, of'a display device comprising a sheet formed to ,no

simulate the' frontsurfaces, sidesg'tops'and bottoms of packages normally packedk insaid carton, said sheet beingV folded-to arrange `the front'surfaces o f adjacent package representations adjacent each other and the sides,

tops andbottoms atright angles thereto and extending downwardly, thev portion: ofv said sheetjforming the tops'and bottomsof the package representations and the portions of said sheet forming the sides of the end packages being extended downwardly to engagev the bottom of the carton and support said front surfaces of said packages in the position normally occupied by the surfaces of Vpackages in said carton anda sheet 'of transparent Vmaterial arranged over said first mentioned sheet. K l o In testimony whereof -I aflix my signature.

- 'V-LOUIS SHAW. Y 

